If customers say you're just 'all right', you've not done enough, you've failed to delight.
Be the exception to the rule. It's the surest way to become exceptional.
If they're going to remember the problem, make sure they remember it fondly.
What you want to be defines what you become.
Selfless acts are a source of profound meaning for your self and your life.
Crossing barriers can be as simple as a smile.