If you haven't given them your trust, you haven't given them enough.
Ask your loyal customers for positive comments about your products and your service. Then post these testimonials where other customers and prospects can enjoy them.
If you wait until you have to change, you may have waited too long.
Give your customers what they want today, and help them see tomorrow.
Be confident enough to encourage confidence in others.
It's fine to wait for an appropriate time, but it's inappropriate to wait forever.