Things that are obvious don't need to be talked about. Things that are missing, do.
The bottom line is a by-product of taking care of your main product - your customers.
Let your customers say, 'Well, here I am,' while you say, 'There you are!'.
If they're going to remember the problem, make sure they remember it fondly.
Crossing barriers can be as simple as a smile.
Vision with action makes a powerful reality.