What you did in the past is how you got to today. What you do today is how you will get to the future.
Occasionally problems will occur. When it happens to your customers, fix the problem fast. Make it your speed and generosity that gets remembered, not the problem.
If you haven't given them your trust, you haven't given them enough.
Service is the ultimate edge. Keep it sharp.
Things that are obvious don't need to be talked about. Things that are missing, do.
The right measure is not how many customers you've got, but how closely you hold them.