The only way to go further than you've been is to take an extra step.
Plans turn promises into results and dreams into realities.
The bottom line is a by-product of taking care of your main product - your customers.
If you haven't given them your trust, you haven't given them enough.
When the customer makes contact, he does not want a quote. He wants a commitment.
If customers say you're just 'all right', you've not done enough, you've failed to delight.