Let your customers say, 'Well, here I am,' while you say, 'There you are!'.

Be the exception to the rule. It's the surest way to become exceptional.

Make your upper limit, no limit.

A great leader makes what is visible in their mind, visible to all.

There's no such thing as the very best. If you're doing your best, it's only because you haven't yet found a way to do better.

A scattered effort is a poor effort.

Sometimes we become so expert in our own domain, we forget that customers may be less familiar.