Life is not a solitary activity. Live well by living for others.
The first step to delighting your customers is being there when they need you.
If customers say you're just 'all right', you've not done enough, you've failed to delight.
If you want to interest people, make them think. If you want to inspire people, make them feel.
If you want to be the best, find the best in others.
Challenge your own status quo - before someone else does.