Testimonials describe what has been, and are a promise of what is to come.

Service is taking action to create value for someone else.

Selfless acts are a source of profound meaning for your self and your life.

When things go wrong, your best recovery effort is required. But don't just provide the missing piece (that's the recovery), also provide uniquely personal assistance (that's the memorable effort).

If you want to stay in business, satisfy customers. If you want to excel in business, delight customers.

When only a little can be done, doing it becomes the greatest you can do.

What does your product really mean to the people who buy it?