Only a well-oiled machine runs smoothly.
Never rest on past success. Create something better.
Say it with words. Show it with action.
If you want to interest people, make them think. If you want to inspire people, make them feel.
The first step to delighting your customers is being there when they need you.
When things go wrong, your best recovery effort is required. But don't just provide the missing piece (that's the recovery), also provide uniquely personal assistance (that's the memorable effort).