When companies start out, they figure out a better way to do something, and they're very relevant.

Behind discovery is delivery.

People really do want simpler, cleaner food, but this isn't about marketing, it's about delivering.

I would suggest that gluten tends to be tied to carbs. And I try to balance my carbs and my proteins and my fats.

Large corporate entities are more untrusted than trusted. And they've earned that by the way they've done things.

What is clear is that consumers know a calorie isn't a calorie. There are good fats and bad fats and good proteins and bad ones.

Food is not simply nutritional cocaine that I'm injecting in my body. It is about a relationship I have with myself, how I see myself, what I want from myself.