People really do want simpler, cleaner food, but this isn't about marketing, it's about delivering.

People really do want simpler, cleaner food, but this isn't about marketing, it's about delivering.

Food is not simply nutritional cocaine that I'm injecting in my body. It is about a relationship I have with myself, how I see myself, what I want from myself.

Large corporate entities are more untrusted than trusted. And they've earned that by the way they've done things.

What is clear is that consumers know a calorie isn't a calorie. There are good fats and bad fats and good proteins and bad ones.

If you can do something to get somebody excited - not everybody - but if you can be the best for somebody, then you can win.

I often think of myself as the discoverer-in-chief.