People really do want simpler, cleaner food, but this isn't about marketing, it's about delivering.

If you can do something to get somebody excited - not everybody - but if you can be the best for somebody, then you can win.

When companies start out, they figure out a better way to do something, and they're very relevant.

What is clear is that consumers know a calorie isn't a calorie. There are good fats and bad fats and good proteins and bad ones.

Food is not simply nutritional cocaine that I'm injecting in my body. It is about a relationship I have with myself, how I see myself, what I want from myself.

Unless we take care of the society we live in, there won't be any society left to support our businesses. We have to give as much as we extract.

Delivery is about being more efficient, it's about numbers, and it's about extracting costs.