People really do want simpler, cleaner food, but this isn't about marketing, it's about delivering.

Large corporate entities are more untrusted than trusted. And they've earned that by the way they've done things.

Delivery is about being more efficient, it's about numbers, and it's about extracting costs.

When companies start out, they figure out a better way to do something, and they're very relevant.

I often think of myself as the discoverer-in-chief.

Unless we take care of the society we live in, there won't be any society left to support our businesses. We have to give as much as we extract.

If you can do something to get somebody excited - not everybody - but if you can be the best for somebody, then you can win.