Behind discovery is delivery.

Food is not simply nutritional cocaine that I'm injecting in my body. It is about a relationship I have with myself, how I see myself, what I want from myself.

Large corporate entities are more untrusted than trusted. And they've earned that by the way they've done things.

Unless we take care of the society we live in, there won't be any society left to support our businesses. We have to give as much as we extract.

What is clear is that consumers know a calorie isn't a calorie. There are good fats and bad fats and good proteins and bad ones.

When companies start out, they figure out a better way to do something, and they're very relevant.

People have been oversold, over-branded, overhyped, over-promised. And they basically trust a small local operator more than they trust the big corporate entity.