Behind discovery is delivery.

People have been oversold, over-branded, overhyped, over-promised. And they basically trust a small local operator more than they trust the big corporate entity.

Delivery is about being more efficient, it's about numbers, and it's about extracting costs.

Behind discovery is delivery.

What is clear is that consumers know a calorie isn't a calorie. There are good fats and bad fats and good proteins and bad ones.

I would suggest that gluten tends to be tied to carbs. And I try to balance my carbs and my proteins and my fats.

I often think of myself as the discoverer-in-chief.