What is clear is that consumers know a calorie isn't a calorie. There are good fats and bad fats and good proteins and bad ones.

When companies start out, they figure out a better way to do something, and they're very relevant.

Behind discovery is delivery.

If you can do something to get somebody excited - not everybody - but if you can be the best for somebody, then you can win.

Unless we take care of the society we live in, there won't be any society left to support our businesses. We have to give as much as we extract.

People have been oversold, over-branded, overhyped, over-promised. And they basically trust a small local operator more than they trust the big corporate entity.

I often think of myself as the discoverer-in-chief.