Food is not simply nutritional cocaine that I'm injecting in my body. It is about a relationship I have with myself, how I see myself, what I want from myself.
Ronald M. ShaichPeople have been oversold, over-branded, overhyped, over-promised. And they basically trust a small local operator more than they trust the big corporate entity.
Ronald M. ShaichLarge corporate entities are more untrusted than trusted. And they've earned that by the way they've done things.
Ronald M. ShaichIf you can do something to get somebody excited - not everybody - but if you can be the best for somebody, then you can win.
Ronald M. Shaich