Food is not simply nutritional cocaine that I'm injecting in my body. It is about a relationship I have with myself, how I see myself, what I want from myself.

People really do want simpler, cleaner food, but this isn't about marketing, it's about delivering.

Behind discovery is delivery.

Large corporate entities are more untrusted than trusted. And they've earned that by the way they've done things.

When companies start out, they figure out a better way to do something, and they're very relevant.

I would suggest that gluten tends to be tied to carbs. And I try to balance my carbs and my proteins and my fats.

Unless we take care of the society we live in, there won't be any society left to support our businesses. We have to give as much as we extract.