Food is not simply nutritional cocaine that I'm injecting in my body. It is about a relationship I have with myself, how I see myself, what I want from myself.

Large corporate entities are more untrusted than trusted. And they've earned that by the way they've done things.

Food is not simply nutritional cocaine that I'm injecting in my body. It is about a relationship I have with myself, how I see myself, what I want from myself.

People have been oversold, over-branded, overhyped, over-promised. And they basically trust a small local operator more than they trust the big corporate entity.

People really do want simpler, cleaner food, but this isn't about marketing, it's about delivering.

When companies start out, they figure out a better way to do something, and they're very relevant.

I would suggest that gluten tends to be tied to carbs. And I try to balance my carbs and my proteins and my fats.