Food is not simply nutritional cocaine that I'm injecting in my body. It is about a relationship I have with myself, how I see myself, what I want from myself.

When companies start out, they figure out a better way to do something, and they're very relevant.

Food is not simply nutritional cocaine that I'm injecting in my body. It is about a relationship I have with myself, how I see myself, what I want from myself.

People have been oversold, over-branded, overhyped, over-promised. And they basically trust a small local operator more than they trust the big corporate entity.

Delivery is about being more efficient, it's about numbers, and it's about extracting costs.

I often think of myself as the discoverer-in-chief.

Large corporate entities are more untrusted than trusted. And they've earned that by the way they've done things.