Delivery is about being more efficient, it's about numbers, and it's about extracting costs.

Behind discovery is delivery.

What is clear is that consumers know a calorie isn't a calorie. There are good fats and bad fats and good proteins and bad ones.

When companies start out, they figure out a better way to do something, and they're very relevant.

If you can do something to get somebody excited - not everybody - but if you can be the best for somebody, then you can win.

I would suggest that gluten tends to be tied to carbs. And I try to balance my carbs and my proteins and my fats.

Food is not simply nutritional cocaine that I'm injecting in my body. It is about a relationship I have with myself, how I see myself, what I want from myself.