Delivery is about being more efficient, it's about numbers, and it's about extracting costs.

What is clear is that consumers know a calorie isn't a calorie. There are good fats and bad fats and good proteins and bad ones.

Large corporate entities are more untrusted than trusted. And they've earned that by the way they've done things.

Food is not simply nutritional cocaine that I'm injecting in my body. It is about a relationship I have with myself, how I see myself, what I want from myself.

I would suggest that gluten tends to be tied to carbs. And I try to balance my carbs and my proteins and my fats.

People have been oversold, over-branded, overhyped, over-promised. And they basically trust a small local operator more than they trust the big corporate entity.

If you can do something to get somebody excited - not everybody - but if you can be the best for somebody, then you can win.