Delivery is about being more efficient, it's about numbers, and it's about extracting costs.

I often think of myself as the discoverer-in-chief.

People have been oversold, over-branded, overhyped, over-promised. And they basically trust a small local operator more than they trust the big corporate entity.

Behind discovery is delivery.

People really do want simpler, cleaner food, but this isn't about marketing, it's about delivering.

Food is not simply nutritional cocaine that I'm injecting in my body. It is about a relationship I have with myself, how I see myself, what I want from myself.

I would suggest that gluten tends to be tied to carbs. And I try to balance my carbs and my proteins and my fats.