Large corporate entities are more untrusted than trusted. And they've earned that by the way they've done things.

If you can do something to get somebody excited - not everybody - but if you can be the best for somebody, then you can win.

I often think of myself as the discoverer-in-chief.

Large corporate entities are more untrusted than trusted. And they've earned that by the way they've done things.

I would suggest that gluten tends to be tied to carbs. And I try to balance my carbs and my proteins and my fats.

People have been oversold, over-branded, overhyped, over-promised. And they basically trust a small local operator more than they trust the big corporate entity.

What is clear is that consumers know a calorie isn't a calorie. There are good fats and bad fats and good proteins and bad ones.