People really do want simpler, cleaner food, but this isn't about marketing, it's about delivering.
Ronald M. ShaichDelivery is about being more efficient, it's about numbers, and it's about extracting costs.
Ronald M. ShaichPeople have been oversold, over-branded, overhyped, over-promised. And they basically trust a small local operator more than they trust the big corporate entity.
Ronald M. Shaich