I often think of myself as the discoverer-in-chief.

When companies start out, they figure out a better way to do something, and they're very relevant.

Behind discovery is delivery.

People really do want simpler, cleaner food, but this isn't about marketing, it's about delivering.

What is clear is that consumers know a calorie isn't a calorie. There are good fats and bad fats and good proteins and bad ones.

Delivery is about being more efficient, it's about numbers, and it's about extracting costs.

Unless we take care of the society we live in, there won't be any society left to support our businesses. We have to give as much as we extract.