People have been oversold, over-branded, overhyped, over-promised. And they basically trust a small local operator more than they trust the big corporate entity.

Delivery is about being more efficient, it's about numbers, and it's about extracting costs.

Unless we take care of the society we live in, there won't be any society left to support our businesses. We have to give as much as we extract.

Food is not simply nutritional cocaine that I'm injecting in my body. It is about a relationship I have with myself, how I see myself, what I want from myself.

Behind discovery is delivery.

People have been oversold, over-branded, overhyped, over-promised. And they basically trust a small local operator more than they trust the big corporate entity.

People really do want simpler, cleaner food, but this isn't about marketing, it's about delivering.