People have been oversold, over-branded, overhyped, over-promised. And they basically trust a small local operator more than they trust the big corporate entity.

If you can do something to get somebody excited - not everybody - but if you can be the best for somebody, then you can win.

Food is not simply nutritional cocaine that I'm injecting in my body. It is about a relationship I have with myself, how I see myself, what I want from myself.

When companies start out, they figure out a better way to do something, and they're very relevant.

Unless we take care of the society we live in, there won't be any society left to support our businesses. We have to give as much as we extract.

People really do want simpler, cleaner food, but this isn't about marketing, it's about delivering.

Behind discovery is delivery.