Unless we take care of the society we live in, there won't be any society left to support our businesses. We have to give as much as we extract.

I would suggest that gluten tends to be tied to carbs. And I try to balance my carbs and my proteins and my fats.

I often think of myself as the discoverer-in-chief.

Large corporate entities are more untrusted than trusted. And they've earned that by the way they've done things.

People have been oversold, over-branded, overhyped, over-promised. And they basically trust a small local operator more than they trust the big corporate entity.

Behind discovery is delivery.

People really do want simpler, cleaner food, but this isn't about marketing, it's about delivering.