Unless we take care of the society we live in, there won't be any society left to support our businesses. We have to give as much as we extract.

If you can do something to get somebody excited - not everybody - but if you can be the best for somebody, then you can win.

Behind discovery is delivery.

Large corporate entities are more untrusted than trusted. And they've earned that by the way they've done things.

Food is not simply nutritional cocaine that I'm injecting in my body. It is about a relationship I have with myself, how I see myself, what I want from myself.

People really do want simpler, cleaner food, but this isn't about marketing, it's about delivering.

People have been oversold, over-branded, overhyped, over-promised. And they basically trust a small local operator more than they trust the big corporate entity.