I would suggest that gluten tends to be tied to carbs. And I try to balance my carbs and my proteins and my fats.

People really do want simpler, cleaner food, but this isn't about marketing, it's about delivering.

Unless we take care of the society we live in, there won't be any society left to support our businesses. We have to give as much as we extract.

Food is not simply nutritional cocaine that I'm injecting in my body. It is about a relationship I have with myself, how I see myself, what I want from myself.

People have been oversold, over-branded, overhyped, over-promised. And they basically trust a small local operator more than they trust the big corporate entity.

When companies start out, they figure out a better way to do something, and they're very relevant.

I often think of myself as the discoverer-in-chief.