I would suggest that gluten tends to be tied to carbs. And I try to balance my carbs and my proteins and my fats.

Food is not simply nutritional cocaine that I'm injecting in my body. It is about a relationship I have with myself, how I see myself, what I want from myself.

What is clear is that consumers know a calorie isn't a calorie. There are good fats and bad fats and good proteins and bad ones.

Large corporate entities are more untrusted than trusted. And they've earned that by the way they've done things.

I often think of myself as the discoverer-in-chief.

People have been oversold, over-branded, overhyped, over-promised. And they basically trust a small local operator more than they trust the big corporate entity.

I would suggest that gluten tends to be tied to carbs. And I try to balance my carbs and my proteins and my fats.