Lives, like money, are spent. What are you buying with yours?

Our actions are all that separate our daydreams from our goals.

The value of an item—in the mind of a consumer—is simply the difference between the anticipated price and the price on the tag.

A polarizing mission statement forces the reader to choose between two sides of a line drawn in the sand. Rare is the business owner who has the courage to craft such a statement.

Turning the other cheek isn't submissive. It's defiant.

The first step in exceeding your customer's expectations is to know those expectations.

A meaningless statement remains meaningless no matter how often it's heard.