Lives, like money, are spent. What are you buying with yours?

Impact in advertising today is 80 percent strategy, 20 percent copy. This makes it nearly impossible for good copy to compensate for weak strategy.

String Theory describes energy and matter as being composed of tiny, wiggling strands of energy that look like strings. And the pitch of a string's vibration determines the nature of its effect.

What this means is that the first week of every new series of ads will continue to yield softer results than you can expect to see in weeks two and three.

Rich Christiansen is one of the most insightful, practical and cost-conscious entrepreneurs in the world today. Listen to Rich. He won't steer you wrong.

Einstein was searching for String Theory. It not only reconciles General Relativity to Quantum Mechanics, but it reconciles Science and the Bible as well.

In essence, String Theory describes space and time, matter and energy, gravity and light, indeed all of God's creation as music.