Passion doesn't create commitment; commitment creates passion. To what are you committed?
Roy H. WilliamsOne thing that hasnโt changed, though, is that we still have to hear the new ad 2 or 3 times before it begins to affect us, even when weโre already familiar with the advertiser in question and have a positive opinion of them.
Roy H. WilliamsIn marketing you must choose between boredom, shouting and seduction. Which do you want?
Roy H. WilliamsString Theory describes energy and matter as being composed of tiny, wiggling strands of energy that look like strings. And the pitch of a string's vibration determines the nature of its effect.
Roy H. Williams