Our actions are all that separate our daydreams from our goals.

Your heart, my friend, is the size of a stadium. If you try to fill it with small things - a new car, a vacation, a promotion at work, a bigger home, a stock portfolio - a mournful echo will fill your life. But if you fill your stadium with all of humanity and search for ways to make their lives better each day, you will find yourself in the right place at the right time, doing the right thing in the right way.

The first step in persuasion is to entice your target to imagine doing the thing you want them to do.

What this means is that the first week of every new series of ads will continue to yield softer results than you can expect to see in weeks two and three.

It appears that the media filters we carry in our heads are like computers: they've been forced to get faster in order to keep up with the demands our high-speed society puts on them.

A visual image in the hand of an artist is merely a tool to trigger a mental image.

A polarizing mission statement forces the reader to choose between two sides of a line drawn in the sand. Rare is the business owner who has the courage to craft such a statement.