Most ads are ignored because every customer has a mental filter that evaluates and dismisses both of these languages of Ad-Speak with a single question: What are they not telling me?

In essence, String Theory describes space and time, matter and energy, gravity and light, indeed all of God's creation as music.

Follow a trail of bold mistakes and at the end of them you will find a genius.

Everyone is broken a little, I think, and the most broken of all are those who pretend they are not.

It is a lack of commitment, not a lack of talent, that damns you to mediocrity.

Have you heard of this new thing called the internet? It's giving people new expectations. It's allowing them to become their own expert. Knowledge lies anxious at their fingertips. Gloss over the truth in your advertising and you'll quickly be dismissed as a poser.

A good story often increases the salability of an item without increasing its actual value.