Most ads are ignored because every customer has a mental filter that evaluates and dismisses both of these languages of Ad-Speak with a single question: What are they not telling me?

Everyone is broken a little, I think, and the most broken of all are those who pretend they are not.

In marketing you must choose between boredom, shouting and seduction. Which do you want?

Our actions are all that separate our daydreams from our goals.

The salability of an item can often be improved while the value itself remains unchanged.

Impact in advertising today is 80 percent strategy, 20 percent copy. This makes it nearly impossible for good copy to compensate for weak strategy.

Quantum Mechanics and General Relativity are both accepted as scientific fact even though they're mutually exclusive. Albert Einstein spent the second half of his life searching for a unifying truth that would reconcile the two.