Your heart, my friend, is the size of a stadium. If you try to fill it with small things - a new car, a vacation, a promotion at work, a bigger home, a stock portfolio - a mournful echo will fill your life. But if you fill your stadium with all of humanity and search for ways to make their lives better each day, you will find yourself in the right place at the right time, doing the right thing in the right way.

The first step in persuasion is to entice your target to imagine doing the thing you want them to do.

A portal is a transitionary device of sight or sound that functions as a sort of third gravitating body between the this and the that, pulling us toward itself, allowing us to bridge into the unknown from the known.

Use half as many words and they'll hit twice as hard.

Your heart, my friend, is the size of a stadium. If you try to fill it with small things - a new car, a vacation, a promotion at work, a bigger home, a stock portfolio - a mournful echo will fill your life. But if you fill your stadium with all of humanity and search for ways to make their lives better each day, you will find yourself in the right place at the right time, doing the right thing in the right way.

Follow a trail of bold mistakes and at the end of them you will find a genius.

A good story often increases the salability of an item without increasing its actual value.