Small thoughts fit easily into a closed mind, but big thoughts require an open one.

Embarrassment, or the risk of it, accompanies all your important choices.

Month after month, Wizard Academy equips people who want to make a difference. This is why journalists and scientists and artists and educators and business owners and advertising professionals and ministers are attracted to our little school.

Having the right message is what matters. It's not who you reach, it's what you say.

Preparation, mastery, can help you overcome your fear, but mastery alone is not enough. There has to be something you want that’s worth more to you than your fear.

The first step in persuasion is to entice your target to imagine doing the thing you want them to do.

Most ads are ignored because every customer has a mental filter that evaluates and dismisses both of these languages of Ad-Speak with a single question: What are they not telling me?