Use half as many words and they'll hit twice as hard.

The first step in exceeding your customer's expectations is to know those expectations.

Most ads are about the product or the company that makes it...the best ads are about the customer and how the product will change his life.

A polarizing mission statement forces the reader to choose between two sides of a line drawn in the sand. Rare is the business owner who has the courage to craft such a statement.

Take your inspiration from wherever you find it, no matter how ridiculous.

Passion doesn't create commitment; commitment creates passion. To what are you committed?

Numerals are images of amounts. But the amounts they represent are real.