One thing that hasnโt changed, though, is that we still have to hear the new ad 2 or 3 times before it begins to affect us, even when weโre already familiar with the advertiser in question and have a positive opinion of them.
Roy H. WilliamsExcitement and reward exist only outside your comfort zone. You'll experience neither of them until you make yourself do something you really don't want to do. So what is it that scares the hell out of you?
Roy H. Williams