One thing that hasnโt changed, though, is that we still have to hear the new ad 2 or 3 times before it begins to affect us, even when weโre already familiar with the advertiser in question and have a positive opinion of them.
Roy H. WilliamsOne thing that hasnโt changed, though, is that we still have to hear the new ad 2 or 3 times before it begins to affect us, even when weโre already familiar with the advertiser in question and have a positive opinion of them.
Roy H. Williams