The value of an item—in the mind of a consumer—is simply the difference between the anticipated price and the price on the tag.
Contrary to popular belief, Americans don't hate advertising.
It is a lack of commitment, not a lack of talent, that damns you to mediocrity.
Numerals are images of amounts. But the amounts they represent are real.
Our actions are all that separate our daydreams from our goals.
Most ads are ignored because every customer has a mental filter that evaluates and dismisses both of these languages of Ad-Speak with a single question: What are they not telling me?