Take your inspiration from wherever you find it, no matter how ridiculous.

Your heart, my friend, is the size of a stadium. If you try to fill it with small things - a new car, a vacation, a promotion at work, a bigger home, a stock portfolio - a mournful echo will fill your life. But if you fill your stadium with all of humanity and search for ways to make their lives better each day, you will find yourself in the right place at the right time, doing the right thing in the right way.

Writing good ads is easy when you have something to say.

A polarizing mission statement forces the reader to choose between two sides of a line drawn in the sand. Rare is the business owner who has the courage to craft such a statement.

The risk of insult is the price of clarity. To be clearly understood one must speak the simple, essential truth as plainly as he is able.

In marketing you must choose between boredom, shouting and seduction. Which do you want?

If you're not worried that you're pricing it too cheap, you're not pricing it cheap enough.