Preparation, mastery, can help you overcome your fear, but mastery alone is not enough. There has to be something you want that’s worth more to you than your fear.

Our actions are all that separate our daydreams from our goals.

What this means is that the first week of every new series of ads will continue to yield softer results than you can expect to see in weeks two and three.

In a thousand words I can have the Lord's Prayer, the 23rd Psalm, the Hippocratic Oath, a sonnet by Shakespeare, the Preamble to the Constitution, Lincoln's Gettysburg Address and almost all of the Boy Scout Oath. Now exactly what picture were you planning to trade for all that?

No trade will be made unless they want the thing more than they want their money.

String Theory describes energy and matter as being composed of tiny, wiggling strands of energy that look like strings. And the pitch of a string's vibration determines the nature of its effect.

Having the right message is what matters. It's not who you reach, it's what you say.