You see a person when you look in the mirror that no one sees but you. Other people see a person when they look at you, but you're not that person, either.
Roy H. WilliamsQuantum Mechanics and General Relativity are both accepted as scientific fact even though they're mutually exclusive. Albert Einstein spent the second half of his life searching for a unifying truth that would reconcile the two.
Roy H. WilliamsIn marketing you must choose between boredom, shouting and seduction. Which do you want?
Roy H. WilliamsMost ads are about the product or the company that makes it...the best ads are about the customer and how the product will change his life.
Roy H. WilliamsYour heart, my friend, is the size of a stadium. If you try to fill it with small things - a new car, a vacation, a promotion at work, a bigger home, a stock portfolio - a mournful echo will fill your life. But if you fill your stadium with all of humanity and search for ways to make their lives better each day, you will find yourself in the right place at the right time, doing the right thing in the right way.
Roy H. Williams