Turning the other cheek isn't submissive. It's defiant.
The first step in persuasion is to entice your target to imagine doing the thing you want them to do.
No trade will be made unless they want the thing more than they want their money.
Impact in advertising today is 80 percent strategy, 20 percent copy. This makes it nearly impossible for good copy to compensate for weak strategy.
Our actions are all that separate our daydreams from our goals.
Quantum Mechanics and General Relativity are both accepted as scientific fact even though they're mutually exclusive. Albert Einstein spent the second half of his life searching for a unifying truth that would reconcile the two.