Writing good ads is easy when you have something to say.

Preparation, mastery, can help you overcome your fear, but mastery alone is not enough. There has to be something you want that’s worth more to you than your fear.

Most ads are ignored because every customer has a mental filter that evaluates and dismisses both of these languages of Ad-Speak with a single question: What are they not telling me?

In essence, String Theory describes space and time, matter and energy, gravity and light, indeed all of God's creation as music.

Consequently, a young business often grows by large percentages. Mature businesses rarely do.

People don't trade money for things when they value their money more highly than they value the things.

What this means is that the first week of every new series of ads will continue to yield softer results than you can expect to see in weeks two and three.