Writing good ads is easy when you have something to say.

Lives, like money, are spent. What are you buying with yours?

One thing that hasn’t changed, though, is that we still have to hear the new ad 2 or 3 times before it begins to affect us, even when we’re already familiar with the advertiser in question and have a positive opinion of them.

Rich Christiansen is one of the most insightful, practical and cost-conscious entrepreneurs in the world today. Listen to Rich. He won't steer you wrong.

A polarizing mission statement forces the reader to choose between two sides of a line drawn in the sand. Rare is the business owner who has the courage to craft such a statement.

No trade will be made unless they want the thing more than they want their money.

The first step in exceeding your customer's expectations is to know those expectations.