Writing good ads is easy when you have something to say.

You see a person when you look in the mirror that no one sees but you. Other people see a person when they look at you, but you're not that person, either.

If you want the truth to prevail, you must cause people to realize the truth. This requires much more skill than is required to simply tell it.

A visual image is a simple thing, a picture that enters the eyes.

Five minutes in an old book quickly reveals that most of what is being sold today as new insights into human behavior is merely the rediscovery of knowledge we have had for centuries.

Our actions are all that separate our daydreams from our goals.

The risk of insult is the price of clarity.