Opportunity never knocks. It hangs thick in the air all around you. You breathe it unthinking, and dissipate it with your sighs.

Numerals are images of amounts. But the amounts they represent are real.

If you want the truth to prevail, you must cause people to realize the truth. This requires much more skill than is required to simply tell it.

Preparation, mastery, can help you overcome your fear, but mastery alone is not enough. There has to be something you want that’s worth more to you than your fear.

A good story often increases the salability of an item without increasing its actual value.

Have you heard of this new thing called the internet? It's giving people new expectations. It's allowing them to become their own expert. Knowledge lies anxious at their fingertips. Gloss over the truth in your advertising and you'll quickly be dismissed as a poser.

In marketing you must choose between boredom, shouting and seduction. Which do you want?