A polarizing mission statement forces the reader to choose between two sides of a line drawn in the sand. Rare is the business owner who has the courage to craft such a statement.

Contrary to popular belief, Americans don't hate advertising.

Five minutes in an old book quickly reveals that most of what is being sold today as new insights into human behavior is merely the rediscovery of knowledge we have had for centuries.

Strings of gravity vibrate at a different frequency than strings of light.

Follow a trail of bold mistakes and at the end of them you will find a genius.

The value of an item—in the mind of a consumer—is simply the difference between the anticipated price and the price on the tag.

Your heart, my friend, is the size of a stadium. If you try to fill it with small things - a new car, a vacation, a promotion at work, a bigger home, a stock portfolio - a mournful echo will fill your life. But if you fill your stadium with all of humanity and search for ways to make their lives better each day, you will find yourself in the right place at the right time, doing the right thing in the right way.