A polarizing mission statement forces the reader to choose between two sides of a line drawn in the sand. Rare is the business owner who has the courage to craft such a statement.

Passion doesn't create commitment; commitment creates passion. To what are you committed?

You see a person when you look in the mirror that no one sees but you. Other people see a person when they look at you, but you're not that person, either.

People don't trade money for things when they value their money more highly than they value the things.

What this means is that the first week of every new series of ads will continue to yield softer results than you can expect to see in weeks two and three.

A meaningless statement remains meaningless no matter how often it's heard.

Excitement and reward exist only outside your comfort zone. You'll experience neither of them until you make yourself do something you really don't want to do. So what is it that scares the hell out of you?