No trade will be made unless they want the thing more than they want their money.

Follow a trail of bold mistakes and at the end of them you will find a genius.

Most ads are ignored because every customer has a mental filter that evaluates and dismisses both of these languages of Ad-Speak with a single question: What are they not telling me?

Quantum Mechanics and General Relativity are both accepted as scientific fact even though they're mutually exclusive. Albert Einstein spent the second half of his life searching for a unifying truth that would reconcile the two.

Preparation, mastery, can help you overcome your fear, but mastery alone is not enough. There has to be something you want that’s worth more to you than your fear.

It is a lack of commitment, not a lack of talent, that damns you to mediocrity.

Most ads are about the product or the company that makes it...the best ads are about the customer and how the product will change his life.