No trade will be made unless they want the thing more than they want their money.

Impact in advertising today is 80 percent strategy, 20 percent copy. This makes it nearly impossible for good copy to compensate for weak strategy.

The value of an item—in the mind of a consumer—is simply the difference between the anticipated price and the price on the tag.

A meaningless statement remains meaningless no matter how often it's heard.

Your heart, my friend, is the size of a stadium. If you try to fill it with small things - a new car, a vacation, a promotion at work, a bigger home, a stock portfolio - a mournful echo will fill your life. But if you fill your stadium with all of humanity and search for ways to make their lives better each day, you will find yourself in the right place at the right time, doing the right thing in the right way.

Human beings are creators, flinging powerful images into the minds of their fellow men. And all of these images are built of tiny particles of thought.

Turning the other cheek isn't submissive. It's defiant.