Follow a trail of bold mistakes and at the end of them you will find a genius.

The risk of insult is the price of clarity. To be clearly understood one must speak the simple, essential truth as plainly as he is able.

The value of an item—in the mind of a consumer—is simply the difference between the anticipated price and the price on the tag.

Use half as many words and they'll hit twice as hard.

A visual image is a simple thing, a picture that enters the eyes.

Have you heard of this new thing called the internet? It's giving people new expectations. It's allowing them to become their own expert. Knowledge lies anxious at their fingertips. Gloss over the truth in your advertising and you'll quickly be dismissed as a poser.

Turning the other cheek isn't submissive. It's defiant.