A portal is a transitionary device of sight or sound that functions as a sort of third gravitating body between the this and the that, pulling us toward itself, allowing us to bridge into the unknown from the known.
Roy H. WilliamsOne thing that hasnโt changed, though, is that we still have to hear the new ad 2 or 3 times before it begins to affect us, even when weโre already familiar with the advertiser in question and have a positive opinion of them.
Roy H. Williams