It is a lack of commitment, not a lack of talent, that damns you to mediocrity.

Rich Christiansen is one of the most insightful, practical and cost-conscious entrepreneurs in the world today. Listen to Rich. He won't steer you wrong.

Numerals are images of amounts. But the amounts they represent are real.

No trade will be made unless they want the thing more than they want their money.

Contrary to popular belief, Americans don't hate advertising.

Most ads are about the product or the company that makes it...the best ads are about the customer and how the product will change his life.

If you're not worried that you're pricing it too cheap, you're not pricing it cheap enough.