The risk of insult is the price of clarity.

Five minutes in an old book quickly reveals that most of what is being sold today as new insights into human behavior is merely the rediscovery of knowledge we have had for centuries.

Numerals are images of amounts. But the amounts they represent are real.

The first step in persuasion is to entice your target to imagine doing the thing you want them to do.

A meaningless statement remains meaningless no matter how often it's heard.

Everyone is broken a little, I think, and the most broken of all are those who pretend they are not.

Small thoughts fit easily into a closed mind, but big thoughts require an open one.