Numerals are images of amounts. But the amounts they represent are real.

Have you heard of this new thing called the internet? It's giving people new expectations. It's allowing them to become their own expert. Knowledge lies anxious at their fingertips. Gloss over the truth in your advertising and you'll quickly be dismissed as a poser.

Most ads are about the product or the company that makes it...the best ads are about the customer and how the product will change his life.

Preparation, mastery, can help you overcome your fear, but mastery alone is not enough. There has to be something you want that’s worth more to you than your fear.

A good story often increases the salability of an item without increasing its actual value.

Small thoughts fit easily into a closed mind, but big thoughts require an open one.

Opportunity never knocks. It hangs thick in the air all around you. You breathe it unthinking, and dissipate it with your sighs.