Live and “love to be fascinated.

Most ads are ignored because every customer has a mental filter that evaluates and dismisses both of these languages of Ad-Speak with a single question: What are they not telling me?

In marketing you must choose between boredom, shouting and seduction. Which do you want?

People don't trade money for things when they value their money more highly than they value the things.

A visual image in the hand of an artist is merely a tool to trigger a mental image.

A visual image is a simple thing, a picture that enters the eyes.

Preparation, mastery, can help you overcome your fear, but mastery alone is not enough. There has to be something you want that’s worth more to you than your fear.