Consequently, a young business often grows by large percentages. Mature businesses rarely do.

Your heart, my friend, is the size of a stadium. If you try to fill it with small things - a new car, a vacation, a promotion at work, a bigger home, a stock portfolio - a mournful echo will fill your life. But if you fill your stadium with all of humanity and search for ways to make their lives better each day, you will find yourself in the right place at the right time, doing the right thing in the right way.

Most ads are about the product or the company that makes it...the best ads are about the customer and how the product will change his life.

People don't trade money for things when they value their money more highly than they value the things.

A meaningless statement remains meaningless no matter how often it's heard.

String Theory describes energy and matter as being composed of tiny, wiggling strands of energy that look like strings. And the pitch of a string's vibration determines the nature of its effect.

Impact in advertising today is 80 percent strategy, 20 percent copy. This makes it nearly impossible for good copy to compensate for weak strategy.