The value of an item—in the mind of a consumer—is simply the difference between the anticipated price and the price on the tag.

Month after month, Wizard Academy equips people who want to make a difference. This is why journalists and scientists and artists and educators and business owners and advertising professionals and ministers are attracted to our little school.

Contrary to popular belief, Americans don't hate advertising.

A polarizing mission statement forces the reader to choose between two sides of a line drawn in the sand. Rare is the business owner who has the courage to craft such a statement.

Excitement and reward exist only outside your comfort zone. You'll experience neither of them until you make yourself do something you really don't want to do. So what is it that scares the hell out of you?

Numerals are images of amounts. But the amounts they represent are real.

People don't trade money for things when they value their money more highly than they value the things.