The value of an item—in the mind of a consumer—is simply the difference between the anticipated price and the price on the tag.

The risk of insult is the price of clarity. To be clearly understood one must speak the simple, essential truth as plainly as he is able.

Turning the other cheek isn't submissive. It's defiant.

If you want the truth to prevail, you must cause people to realize the truth. This requires much more skill than is required to simply tell it.

The person who achieves spectacular failure has at least attempted something bold. Failure is a temporary condition. Success is likewise temporary. Life, itself, is temporary - so quit hesitating. Do something!

Five minutes in an old book quickly reveals that most of what is being sold today as new insights into human behavior is merely the rediscovery of knowledge we have had for centuries.

A good story often increases the salability of an item without increasing its actual value.