The value of an item—in the mind of a consumer—is simply the difference between the anticipated price and the price on the tag.
Roy H. WilliamsWhat this means is that the first week of every new series of ads will continue to yield softer results than you can expect to see in weeks two and three.
Roy H. WilliamsMonth after month, Wizard Academy equips people who want to make a difference. This is why journalists and scientists and artists and educators and business owners and advertising professionals and ministers are attracted to our little school.
Roy H. Williams