The first step in persuasion is to entice your target to imagine doing the thing you want them to do.
Writing good ads is easy when you have something to say.
It is a lack of commitment, not a lack of talent, that damns you to mediocrity.
A visual image is a simple thing, a picture that enters the eyes.
If you're not worried that you're pricing it too cheap, you're not pricing it cheap enough.
Opportunity never knocks. It hangs thick in the air all around you. You breathe it unthinking, and dissipate it with your sighs.