What this means is that the first week of every new series of ads will continue to yield softer results than you can expect to see in weeks two and three.

Contrary to popular belief, Americans don't hate advertising.

A smart man makes a mistake, learns from it, and never makes that mistake again.But a wise man finds a smart man and learns from him how to avoid the mistake altogether.

Numerals are images of amounts. But the amounts they represent are real.

Consequently, a young business often grows by large percentages. Mature businesses rarely do.

If you want the truth to prevail, you must cause people to realize the truth. This requires much more skill than is required to simply tell it.

Having the right message is what matters. It's not who you reach, it's what you say.