A smart man makes a mistake, learns from it, and never makes that mistake again.But a wise man finds a smart man and learns from him how to avoid the mistake altogether.

Month after month, Wizard Academy equips people who want to make a difference. This is why journalists and scientists and artists and educators and business owners and advertising professionals and ministers are attracted to our little school.

Live and “love to be fascinated.

Most ads are about the product or the company that makes it...the best ads are about the customer and how the product will change his life.

In marketing you must choose between boredom, shouting and seduction. Which do you want?

In essence, String Theory describes space and time, matter and energy, gravity and light, indeed all of God's creation as music.

Most ads are ignored because every customer has a mental filter that evaluates and dismisses both of these languages of Ad-Speak with a single question: What are they not telling me?