Passion doesn't create commitment; commitment creates passion. To what are you committed?

It is a lack of commitment, not a lack of talent, that damns you to mediocrity.

People don't trade money for things when they value their money more highly than they value the things.

A good story often increases the salability of an item without increasing its actual value.

If you're not worried that you're pricing it too cheap, you're not pricing it cheap enough.

One thing that hasn’t changed, though, is that we still have to hear the new ad 2 or 3 times before it begins to affect us, even when we’re already familiar with the advertiser in question and have a positive opinion of them.

A polarizing mission statement forces the reader to choose between two sides of a line drawn in the sand. Rare is the business owner who has the courage to craft such a statement.