Human beings are creators, flinging powerful images into the minds of their fellow men. And all of these images are built of tiny particles of thought.

A visual image is a simple thing, a picture that enters the eyes.

One thing that hasn’t changed, though, is that we still have to hear the new ad 2 or 3 times before it begins to affect us, even when we’re already familiar with the advertiser in question and have a positive opinion of them.

In a thousand words I can have the Lord's Prayer, the 23rd Psalm, the Hippocratic Oath, a sonnet by Shakespeare, the Preamble to the Constitution, Lincoln's Gettysburg Address and almost all of the Boy Scout Oath. Now exactly what picture were you planning to trade for all that?

If you want the truth to prevail, you must cause people to realize the truth. This requires much more skill than is required to simply tell it.

No trade will be made unless they want the thing more than they want their money.

The value of an item—in the mind of a consumer—is simply the difference between the anticipated price and the price on the tag.