Excitement and reward exist only outside your comfort zone. You'll experience neither of them until you make yourself do something you really don't want to do. So what is it that scares the hell out of you?

The risk of insult is the price of clarity. To be clearly understood one must speak the simple, essential truth as plainly as he is able.

Most ads are ignored because every customer has a mental filter that evaluates and dismisses both of these languages of Ad-Speak with a single question: What are they not telling me?

In marketing you must choose between boredom, shouting and seduction. Which do you want?

Opportunity never knocks. It hangs thick in the air all around you. You breathe it unthinking, and dissipate it with your sighs.

It is a lack of commitment, not a lack of talent, that damns you to mediocrity.

Our actions are all that separate our daydreams from our goals.