Excitement and reward exist only outside your comfort zone. You'll experience neither of them until you make yourself do something you really don't want to do. So what is it that scares the hell out of you?

Impact in advertising today is 80 percent strategy, 20 percent copy. This makes it nearly impossible for good copy to compensate for weak strategy.

A visual image is a simple thing, a picture that enters the eyes.

Five minutes in an old book quickly reveals that most of what is being sold today as new insights into human behavior is merely the rediscovery of knowledge we have had for centuries.

The risk of insult is the price of clarity.

The first step in exceeding your customer's expectations is to know those expectations.

Small thoughts fit easily into a closed mind, but big thoughts require an open one.