Everyone is broken a little, I think, and the most broken of all are those who pretend they are not.

Contrary to popular belief, Americans don't hate advertising.

The value of an item—in the mind of a consumer—is simply the difference between the anticipated price and the price on the tag.

Most ads are ignored because every customer has a mental filter that evaluates and dismisses both of these languages of Ad-Speak with a single question: What are they not telling me?

No trade will be made unless they want the thing more than they want their money.

Consequently, a young business often grows by large percentages. Mature businesses rarely do.

If you're not worried that you're pricing it too cheap, you're not pricing it cheap enough.