Five minutes in an old book quickly reveals that most of what is being sold today as new insights into human behavior is merely the rediscovery of knowledge we have had for centuries.

The first step in exceeding your customer's expectations is to know those expectations.

You see a person when you look in the mirror that no one sees but you. Other people see a person when they look at you, but you're not that person, either.

Numerals are images of amounts. But the amounts they represent are real.

A smart man makes a mistake, learns from it, and never makes that mistake again.But a wise man finds a smart man and learns from him how to avoid the mistake altogether.

In marketing you must choose between boredom, shouting and seduction. Which do you want?

Everyone is broken a little, I think, and the most broken of all are those who pretend they are not.