The first step in exceeding your customer's expectations is to know those expectations.

Writing good ads is easy when you have something to say.

Month after month, Wizard Academy equips people who want to make a difference. This is why journalists and scientists and artists and educators and business owners and advertising professionals and ministers are attracted to our little school.

Numerals are images of amounts. But the amounts they represent are real.

What this means is that the first week of every new series of ads will continue to yield softer results than you can expect to see in weeks two and three.

Your heart, my friend, is the size of a stadium. If you try to fill it with small things - a new car, a vacation, a promotion at work, a bigger home, a stock portfolio - a mournful echo will fill your life. But if you fill your stadium with all of humanity and search for ways to make their lives better each day, you will find yourself in the right place at the right time, doing the right thing in the right way.

It is a lack of commitment, not a lack of talent, that damns you to mediocrity.