Most corporate mission statements are worthless. They consist largely of pious platitudes such as: "We will hold ourselves to the highest standards of professionalism and ethical behavior." They often formulate necessities as objectives; for example, "to achieve sufficient profit." This is like a person saying his mission is to breathe sufficiently.
Russell L. AckoffSo much time is currently spent in worrying about the future that the present is allowed to go to hell.
Russell L. AckoffFor me there has never been an amount of money that makes it worth doing something that is not fun.
Russell L. Ackoff