The hard part is that this is a very fine line. There's right on one side of it, and crazy on the other.

You should be giving out a lot of equity to your employees.

You need unstoppable people. You want people that are just going to get it done.

You have to be intense. This only comes from the CEO, this only comes from the founders.

AirBnB spent 5 months interviewing their first employee, before they hired someone and in their first year, they only hired 2 people.

Move fast. Speed is one of your main advantages over large companies.

You also really want to take the time to think about how the market is going to evolve.You need a market that's going to be big in 10 years.