The hard part is that this is a very fine line. There's right on one side of it, and crazy on the other.

Losing focus is another way that founders get off track.

Really dig into projects people have worked on and call references; that is another thing that first time founders like to skip.

You don't get to make their decisions but you do get to choose the decision makers.

You want an idea that turns into a monopoly. But you can't get a monopoly, in a big market right away; too much competition for that.

Before 20 or 25 employees, most companies are structured with everyone reporting to the founder. It's totally flat.

So always keep momentum, it's this prime directive for managing a startup.